Nothing on the grill this time. Just the AEO myths everyone keeps repeating.
This episode
Season 2 Kick Off: AEO Myths Debunked
Roasted by
Yaron · Ben
S2 · E125:04
In this episode
Season 2 kicks off with new mustaches, new sunglasses, and a rapid-fire AEO myth-busting round: llms.txt, schema, listicles, and content freshness all get a verdict.
The take that will annoy half of LinkedIn: 90% of AEO is SEO, they lean on each other, and we're openly inviting anyone who disagrees to come debate us on the show.
That stat claiming 60% of AI citations are listicles gets picked apart: high-authority sites just happen to publish listicles, so people are confusing the driver with the format.
We expose how AI visibility trackers mislead you: responses where no brand gets mentioned still count against your visibility, and API testing versus fresh-browser scraping produce completely different answers.
Why Claude can't replace your SEO: if you can't evaluate the output in a field you don't know, you can't own the result. The real juice was never published online anyway.
The roast scorecard
Season 2 Kick Off: AEO Myths Debunked
No grade issued on air
On the grill:AEO & answer formattingStructured data & schemaContent freshness & refresh
What we learned (steal these)
AI is an assistant, not a replacer. It streamlines the work, but only an expert can evaluate whether the output is actually correct.
Ground your AEO in SEO. Per Ahrefs' analysis, around 90% of search still happens on classic Google, and AI overviews are built from the top 10 anyway.
Treat AI visibility data with suspicion. Nobody has real prompt data yet, and many trackers count answers with zero brand mentions as lost visibility when in fact nobody was visible.
Signed and grilled by
Yaron · Ben
SEO Bros · S2 · E1
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