Tens of thousands of members. Approximately zero of them from organic.
On the grill this week
RevGenius
revgenius.com
Roasted by
Yaron · Ben
S127:23
In this episode
A community of 45,000 sales professionals, real authority, real events, and a website pulling barely any search traffic. We came to figure out why.
We ran their content marketing trends post through Frase live on air and it scored 19 out of 100, against top results averaging over 2,500 words with more headers, more links, and actual images.
The one properly optimized article we found was, no surprise, the one about content marketing written by a content marketer. The templates exist, they are just not used everywhere.
Our big idea: the community is the SEO strategy. Expert quotes, gamified badges, and 45,000 people ready to share every post.
We landed on a B minus: great foundation, clean blog design, and no strategy in place.
The roast scorecard
RevGenius
revgenius.com
B-Final grade
show avg · C+
FDCBA
On the grill:Content quality & depthAuthor pages & attributionHeading hierarchyTitles & meta descriptionsCTAs & funnels
Key findings
DR of 52 with quality referring domains, but barely any organic traffic or keyword rankings to show for it.
Author pages are empty, no bio, no LinkedIn, no reason to trust the byline.
On page work is wildly inconsistent: a missing meta description, overlong titles, decorative text marked up as headers, and one article running on H2s while its neighbor runs on H3s.
The content marketing trends post used to rank on page two and has since disappeared, it covers a fraction of the topics top results share, missing terms like content strategy that appear in 14 of the top 20 results, with zero images.
The homepage is stacked with join buttons but articles have no community call to action at all, just a newsletter box in the sidebar.
Top action items
1Pick the posts you want to rank, run them through a content optimization tool like Frase, and fix the header structure while you are in there.
2Build out real author pages with bios, LinkedIn links, and each member's community activity like events and AMAs.
3Add a sticky join-the-community banner inside articles, not just on the homepage.
4Put the community to work: SEO members for keyword research, experts for quotes and E-E-A-T, and gamified points and badges for engagement.
What we learned (steal these)
If you are already paying for content, optimize it all the way. Half-finished SEO is money spent on articles nobody finds.
A community is a distribution machine and an expertise machine. Quotes, shares, and author credibility are sitting right there waiting to be used.
Great writing without search research misses the topics every top result covers. Balance your unique take with what Google clearly expects on the page.
Signed and grilled by
Yaron · Ben
SEO Bros · S1
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