Featuring Eagle Eye Itay. The tool we stream on gets streamed about.
On the grill this week
StreamYard
streamyard.com
Roasted by
Yaron · Ben · Itay
S147:25
In this episode
A DR 80 site with almost 10,000 referring domains and only around 24,000 non-brand US visits a month: StreamYard might be the biggest wasted SEO opportunity we have roasted.
Eagle Eye Itay fired up Screaming Frog and the crawler slogged through more than 300 URLs before it ever reached the blog.
The crawl visualization looked like a horror movie: noindexed product-update and support subdomains swallowing roughly 90 percent of the crawl.
Riverside publishes less, carries a lower DR, and still laps StreamYard on non-brand traffic. We pulled up the five year chart and watched the takeover happen.
The verdict: a C from Ben, a C minus from Itay, a D from Yaron, and StreamYard walks away with a C minus.
The roast scorecard
StreamYard
streamyard.com
C-Final grade
show avg · C+
FDCBA
On the grill:Crawling & indexationNavigation & site structureTitles & meta descriptionsInternal linking & anchorsHeading hierarchyAuthor pages & attribution
Key findings
The top organic keyword is StreamYard's own brand name in Japanese, and once brand terms are filtered out, US non-brand traffic falls to roughly 24,000 visits a month.
The blog is missing from the top navigation and buried so deep the crawler passed 300 URLs before finding it.
The new.streamyard.com product-updates subdomain is noindexed yet fully crawlable, so together with the support subdomain it eats about 90 percent of the crawl budget.
The homepage title tag is just StreamYard with no head term, and one article ran 27 H3s and 78 H4s with no author page, breadcrumbs, categories, or a single image.
Internal links are scarce with unoptimized anchors, and the support subdomain still carries non-secure HTTP internal links.
Top action items
1Put the blog in the top navigation and treat 300 plus published posts like the asset they are.
2Block or nofollow the noindexed subdomains in robots so Google spends its crawl budget on pages that can actually rank.
3Optimize what already exists before writing anything new: real title tags on the homepage and product pages, internal links, images, videos, author pages, and CTAs.
What we learned (steal these)
A strong brand is not an SEO strategy. Authority you never point at content is authority wasted.
Before you create more content, squeeze what you already have. Internal links and on-page fixes alone could double this blog's traffic.
Crawl budget is real at scale. A forgotten subdomain can quietly eat the crawler alive while your money pages wait in line.
Signed and grilled by
Yaron · Ben · Itay
SEO Bros · S1
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